MARKETING CALENDAR OFFICE is the brainchild of Fran W. Anderson. With over 35 years experience in sales and marketing, he became weary year after year of laying out marketing plans in word documents, spread sheets and other calendars that did not address the specifics and needs for a marketer. Searching for a software program or Web-based calendar that would easily and quickly allow him to lay out an annual plan and track the marketing budget, as you go, led to further frustration. In discussions with other marketers, he realized they had the same concerns and “pain”- time consuming spread sheets, inefficient, hard to read and keep updated. After over three years of research, consulting with marketers from various types of businesses, non-profits and institutions of higher education led to the decision to meet this marketplace need for marketers. MCO was started in 2008.
Fran Anderson has over 25 years of experience in the field of technology developing and marketing intuitive graphical interface software programs that are easy to use. He has applied his technology experience and experience as a marketing practitioner to create MARKETING CALENDAR OFFICE – a must today for any marketing department. The goal was to deliver a calendar that is “marketing planning” specific, easy to use, meets planning and budgeting needs and affordable. As one Vice President of Marketing for a regional bank said, “This is a great tool, exactly what we need. You’ve knocked a homerun with Marketing Calendar Office!”
Now you can have your own Annual Marketing Campaign Calendar Software tool that works and plans yearly the way you do. Marketing Calendar Office is being used in over 20 countries and provides the necessary technology for thousands of marketers.