Marketing Campaign Management Solutions
The complexity of marketing has grown tremendously during the past 20 years with new channels such as Web, email, social media and even new devices. Further adding to the prodigious challenge of organizing, managing and implementing your marketing.
Thus, the biggest challenge, in marketing today, is Campaign Management. Keeping track of marketing campaigns, projects, tasks, events, approvals, budgets and press releases can be overwhelming.
Here are some solutions you might want to consider.
- Manually write out your plan on paper or on a calendar. At least you have some type of organization and have a plan laid out of what to do. However, the challenge is sometimes reading your own writing or it may be difficult for others, as well. Keeping up with it and keeping it updated in this manner can be difficult.
- Enter your plan in a word document or spreadsheet. This again gives you a plan to follow. But it can be challenging in keeping it updated and others involved that may be working with the plan have to be copied or emailed. There’s always the risk of your computer crashing and the latest version has not been backed up. Without looking everyday what you should be doing, how do you remind yourself or those assigned a project or task? Spreadsheets with the amount of projects and tasks can be cumbersome and most people in marketing are not comfortable or have the expertise needed with spreadsheets to make it very effective. Word documents and spreadsheets can be difficult to manage. And again you are at risk in losing your information if it is not backed up or copied on a regular basis.
- Use Project Software. Project software can put you steps ahead of the first two solutions above. It will help you be better organized and gives you a management solution for your marketing tasks and workflow. Most project software products will also provide a way to manage timelines for your marketing projects. Just do a web search and you will probably find a million different options, or so it seems. The drawback is that project software is not developed with marketing in mind. It is for IT projects, building projects, etc. Most who choose this solution find that it is like “fitting a square peg into a round hole”.
- Marketing Management Automation Software. Marketing automation tools are intended to boost efficiency and get fellow marketers on the same page. The organizational and administrative component of marketing, with all of today’s media options, is vast, regardless of your organization’s size.
Automation tools can play an integral part in most marketers’ daily jobs by boosting efficiency and organization, thus a more effective campaign, event or project.
The leading tool today in marketing management or campaign management automation software is Marketing Calendar Office. Marketing Calendar Office is a 100% web based campaign management software product that can streamline and track progress of your marketing efforts. It is developed specifically for marketers for campaign and project management. Any size marketing team can monitor campaigns, events, projects and tasks. It provides email reminders, automates your approval process and allows you to duplicate entire campaigns without re-entering data. All of your marketing in one place with 24/7 Web access, eliminates the use of spreadsheets. Marketing Calendar Office creates a Dashboard view, Gantt Calendar and monthly Standard calendar view. Marketing Calendar Office delivers Digital Asset Management for storage and collaboration as well.
You never have to worry about losing your data. It is server hosted with the latest secured server technology to protect your data, backed up on three different servers and each day is copied and protected off site.